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    • closedAccess   Developing a branding strategy proposal for protecnic 

      Sanchis Sarrió, Magdalena Universitat Jaume I (2017-11-09)
      This master’s thesis presents, as its main objective, the development of a branding strategy proposal for a Spanish SME called Técnicas y Aplicaciones Productivas S.L., mainly known as Protecnic. It is widely believed that ...