Listar por autoría "7cbd6a44-bcbf-4aa9-923e-91f76a6d934a"
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Metaphors in advertising: The case of IBM's "People for Smarter Cities" campaign
Pascual Hinojal, Clara Universitat Jaume I (2015-06-23) -
Three-dimensional metaphorical objects in street advertising
Pascual Hinojal, Clara; Silvestre-López, Antonio-José Asociación Española de Lingüística Aplicada (AESLA) (2015)This paper aims at unravelling the role of metaphor in three street marketing campaign advertisements. Each advertisement is the product of a creative process involving metaphorical mappings from an urban object (shelter, ...