Listar por autoría "34a1c073-d02e-4222-865d-5220269e2dc3"

Mostrando ítems 1-1 de 1

    • openAccess   Clothing brand purchase intention through SNS 

      Pujadas, Jordi; Palau-Saumell, Ramon; Forgas-Coll, Santiago; Sánchez-García, Javier Emerald (2019)
      Purpose – The purpose of this paper is to investigate the intention to purchase products through clothing brands’ social network sites (SNS) based on the theory of planned behavior and uses and gratifications theory (U&G), ...