2024-03-29T05:58:52Zhttps://repositori.uji.es/oai/requestoai:repositori.uji.es:10234/875722024-01-29T18:59:21Zcom_10234_8015com_10234_9col_10234_8621
Repositori UJI
author
Palmer-Silveira, Juan
2014-03-17T18:52:59Z
2014-03-17T18:52:59Z
2013
ibérica 26 (2013): 9-16
1139-72412340-2784
http://hdl.handle.net/10234/87572
Communicating is a need in today’s business world; if professionals are not
able to express their ideas appropriately, it will be difficult for them to reach
positive agreements while operating internationally. This special issue of
Ibérica is devoted to the analysis of successful experiences aimed at
communicating accurately in intercultural and international business settings.
Needless to say, the traditional difference between domestic and foreign
markets has basically disappeared nowadays, as trade barriers have been
removed thanks to the increasing amount of commercial agreements among
countries. This situation has forced professionals to learn languages in order
to survive in international markets, where they will have to find their space
against a larger number of competitors (Selmier II & Oh, 2012). As a result
of this new international stage, learning other languages has become a must
for most of those professionals, and English is often used as the business
lingua franca in order to negotiate internationally (Ehrenreich, 2010; Evans,
2013). Nevertheless, this can present some challenges, as Rogerson-Revell
(2007) pointed out, as in many situations these communicative interactions
are carried out among speakers whose native language is not English
(Kankaanranta & Lu, 2013; Nickerson & Crawford-Camiciottoli, 2013).
Additionally, we should also consider that these challenges may not only be
linguistic, but also cultural.
eng
Successful communication
International business
Intercultural business
The need for successful communication in intercultural and international business settings: Analytic and comparative studies, new trends and methodologies
info:eu-repo/semantics/article
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