2024-03-29T15:42:39Zhttps://repositori.uji.es/oai/requestoai:repositori.uji.es:10234/1510462019-11-18T21:23:16Zcom_10234_71345com_10234_158176col_10234_108758
Repositori UJI
author
Flor Fabregat, Nuria
2016-02-22T12:24:49Z
2016-02-22T12:24:49Z
2015-07-01
http://hdl.handle.net/10234/151046
Many companies need to improve the sales techniques, since knowing how to
sell is a vital concept for marketing success. A successful sales process starts by
looking at the customer and what they want, rather than what managers are trying
to sell.
Good sales skills include anticipating and dealing with customers, and
negotiation should start with understanding the customer. It is considered good
practice to plan the sale strategically and to make them enthusiastic about buying.
There are three main ways to understand one's customers better. One way is to
put oneself in their shoes, and try to look at one's own business from their point
of view. The second way is to collect and analyse data in order to understand
their needs and the third one is simply to ask them what customers think.
Thus, communication methods are not the same and new technologies and the
Internet have changed the ways to contact each other through these years. One of
the benefits is that access is available 24 hours worldwide. There is information,
frequently asked questions, and not only the text, also high quality colour images,
sounds and videos.
For this reason, in this project the main objective is to show a proposal for sales
improvements through the web page and by email. Therefore, several issues need
to be explained initially to better understand the final proposal. Then, the
information about the company where I have been working for is included. In
addition, an analysis of some weaknesses and some proposals for improvements
are explained in several points. In brief, an introduction of new technologies and
the Internet, the use of electronic email, some tips for using them, information
about web pages, some strategies as well as examples of companies which create
a web page, information about design including video, colours or images,
business communication, web page in a small business and the last point, the
continuous improvement, are included.
eng
Màster Universitari en Llengua Anglesa per al Comerç Internacional
Máster Universitario en Lengua Inglesa para el Comercio Internacional
Master's Degree in English Language for International Trade
New technologies and the internet
info:eu-repo/semantics/masterThesis
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URL
https://repositori.uji.es/xmlui/bitstream/10234/151046/1/TFM_2014_florN.pdf
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https://repositori.uji.es/xmlui/bitstream/10234/151046/3/TFM_2014_florN.pdf.txt
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TFM_2014_florN.pdf.txt