2024-03-29T05:56:03Zhttps://repositori.uji.es/oai/requestoai:repositori.uji.es:10234/1507152024-02-29T08:32:07Zcom_10234_8015com_10234_9col_10234_8621
Repositori UJI
author
Girón-García, Carolina
author
Navarro i Ferrando, Ignasi
2016-02-19T11:57:00Z
2016-02-19T11:57:00Z
2015
GIRÓN-GARCÍA, Carolina; NAVARRO I FERRANDO, Ignasi. METAPHORICAL MODELS, CYBERGENRES AND USER STRATEGIC MODES IN VIRTUAL SPACE. Studia Universitatis Petru Maior-Philologia, 2015, vol. 19.
1582 - 9960
http://hdl.handle.net/10234/150715
In recent decades, new technologies have evolved so rapidly that the use of computers and the
Internet
has resulted in the appearance of a new type of genre, i.e. Cybergenre (Shepherd & Watters, 1998;
Shepherd, Watters & Kennedy, 2004). The medium used by these new genres, their social role, their
purpose, their audiences and kinds of skills requi
red to their users differ from those of old genres, and
therefore, cybergenres cannot be measured or characterized by means of the same parameters as
traditional written (paper format) genres. On the other hand, some authors have described three types of
“
Reading Modes
”
, such as ‘Navigating’, ‘Browsing’, and ‘Reading’ (Girón
-
García, 2013), regarding
different Internet users’ strategies.
Our hypothesis is that the type of reading mode
–
or user strategic mode
-
not only has to do with types of
users and their
tendencies but also with the cybergenre itself, its configuration and the types of cognitive
frames that it activates in users. Each particular genre activates certain metaphorical models
–
made
apparent through metaphorical expressions
–
that configure the
necessary paths for users to succeed in its
adequate processing.
In this context, our purpose here is to identify idiosyncratic metaphorical expressions that may guide the
movement of the user thought texts precisely because they activate cognitive models
. In turn, we provide
descriptions of metaphorical models and try to explain and illustrate their coherence within particular
genres. Therefore, our procedure consists firstly in selecting genres, such as on
-
line dictionaries and
market sites, secondly ide
ntifying metaphorical expressions, and finally describing the models they
activate, so that we can elucidate different user strategic modes (reading modes) for each genre type.
We claim that different guiding metaphors of topological character (spatial) p
rompt different users’
techniques or strategies. In addition, we suggest that these metaphors provide internal coherence to the
genres, as such.
eng
© 2015 Universitatea Petru Maior
Digital literacy
Cybergenre
Idealized Cognitive Models (ICMs)
Metaphor
Virtual space
Metaphorical Models, Cybergenres and User Strategic Modes in Virtual Space
info:eu-repo/semantics/article
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