2024-03-29T04:46:55Zhttps://repositori.uji.es/oai/requestoai:repositori.uji.es:10234/652552021-03-31T10:15:02Zcom_10234_8645com_10234_9col_10234_8646
00925njm 22002777a 4500
dc
Ripolles, Maria
author
Blesa, Andreu
author
2012
This paper explores how marketing capabilities contribute to the international expansion of international new ventures, and influence their choice of entry mode. The study examines how marketing capabilities help international new ventures to use entry modes involving higher resource commitment in international markets. The proposed model was tested on country-level data from Spain. The results show that marketing capabilities contribute to a firm's decision to choose entry modes involving higher resource commitment in foreign markets. The paper also includes insights on antecedents of international new ventures’ choice of entry modes in foreign markets.
1090-9516
http://hdl.handle.net/10234/65255
http://dx.doi.org/10.1016/j.jwb.2011.04.015
International new ventures
Marketing capabilities
Entry mode
Performance
International new ventures as "small multinationals": The importance of marketing capabilities