2024-03-28T08:53:10Zhttps://repositori.uji.es/oai/requestoai:repositori.uji.es:10234/1479882019-11-18T21:18:28Zcom_10234_71345com_10234_158176col_10234_108758
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Lucendo Frago, Marina
author
2015
their routine and activities. The aim is to determine if this department is capable of
delivering good quality information. This department is in charge of sharing the plans and
decisions taken in the company. At the same time it will be established if the personnel is
capable of delivering clear messages. Misunderstandings can easily arise when the message is
not transparent, therefore the receiver of the message can interpret it differently from the original
meaning. We intend to demonstrate the importance of building the right channels of
communication with the purpose of improving the productivity of the refinery.
We will base the analysis of the dissertation on the brainstorm processes patented by
Alex F. Orson to discuss the effectiveness of the Communication department’s activities. With
the purpose of analysing the continuous growth of the department the root cause analysis (RAC)
developed by Toyota Industries Co will be studied. This company started implementing the ‘5
Whys’ to analyse the quality of the activities. Later on, Kaoru Ishikawa created the fishbone
diagram to detect the cause of a failure in a chain of actions; this analysis will be applied to the
Communication Department to check if they know the best procedure to write a report. The
Japanese company designed a successful program to help improve productivity (the Toyota
Production System), they divided it in three parts: muri (‘overburden’), muda (‘eliminate
wastes’) and mura (‘wastes’). We will analyse the ‘wastes’ in the Communication Department to
provide a solution to eliminate them.
http://hdl.handle.net/10234/147988
Màster Universitari en Llengua Anglesa per al Comerç Internacional
Máster Universitario en Lengua Inglesa para el Comercio Internacional
Master's Degree in English Language for International Trade
Departamento de comunicación
BP Castellón
Comunicación en la empresa
Comunicación
The process of achieving a more effective internal communication : case study of BP Oil Refinería de Castellón, S.A